Beauty advert task
I chose to photograph the Love Eau De Parfum by Coach for this task. This advert would have a main target audience of women aged anywhere between 16 to 50, since perfume is a product widely used by people of all ages. I aimed to engage a female target audience by chosing a perfume that was formulated for women. I put the Coach logo at the top of the screen and made it extra large to create brand recognition with the audience - I also did the same for the box of the product by putting it on a sticker in the bottom corner to ceate product recognition. This makes the brand and the product memorable to audiences, and including an image of the outer packaging in addition to the bottle itself makes it easier for consumers to recognise the product in stores. I also used a sticker because it is a generic convention of advertising, especially in magazines, and gives the advert a commercial feel. I used a serif handwritten cursive font for the name of the perfume to connote sophistication ...